Private Labeling:  Strategic Branding Leaves a Lasting Impression

The world has shifted to accommodate consumers’ immediate needs and businesses are increasingly seeking innovative ways to market to prospective and current consumers. One of the most effective ways to reach these targeted audiences is with private labeling.

Data compiled from Promotional Products Association International (PPAI) reveals that the custom-branded product market is currently estimated at more than $23.3 billion. Furthermore, consumer demand for global hand sanitizers is expected to generate $3.65 billion by 2026. The global adoption of eco-friendly (“green”) cleaning products is a growing trend as well, with market estimates said to reach approximately $11.6 billion by 2029.

Similar to unique branding for promotional items, private label manufacturers provide ready-made products for branding, marketing, and distribution by a separate company. The difference with private labeling is the use of virtually the entire label for creative, thoughtful brand awareness.

Staking your claim in the booming sanitizing industry is much faster and easier by branding through a reputable manufacturer’s ready-made products or product line.


GlanHealth™ is a global leader in advanced sanitizing products.

These highly effective, eco-friendly, and safe cleaning sanitizers are designed for persistent personal, commercial, and industrial protection from the spread of harmful germs and bacteria. All GlanHealth™ products leverage sanitizing science and are formulated with naturally-derived ingredients. The research behind GlanHealth products supports child and public safety while providing long-term peace of mind.

Brand positioning benefits of private labeling GlanHealth™ products:

Non-toxic and laboratory tested with 99.9% effectiveness, GlanHealth™ products include FDA-compliant labels (hand sanitizers). Alcohol-free and sting-free, GlanHealth™ moisturizing hand and body sanitizers are suitable for all ages.

A revolutionary mode of action incorporates quaternary ammonium compounds (QACs) that have been used in sanitizing for nearly 90 years. The QAC, benzalkonium chloride, is the only alcohol-free, FDA-approved active ingredient in hand sanitizers.

Shields from harmful germs for up to 4 hours on the skin and up to 28 days on surfaces.

Backed by evidence-based scientific data and knowledge, GlanHealth™ provides complete transparency of ingredients and product safety sheets (available on the website).

Made in an FDA-approved facility with active ingredients that are approved and recommended for restoring industries, GlanHealth’s ready-made, environmentally safe, non-damaging advanced cleaning sanitizer products are superior.

Marketing advantages gained by private labeling GlanHealth™ products:

  • Amplified brand messaging
  • Client retention – as much as 83% of consumers recall advertisers of branded items
  • Cost savings covered by manufacturing – R&D, certifications, production
  • Use of reputable ready-made products
  • Fast market entry, ability to fulfill immediate demand
  • Pre-approved FDA labels (hand sanitizers)
  • Production at FDA-approved facility
  • EPA-listed ingredients that support the restoration of industries, institutions, and businesses

The bottom line: private labeling a product leaves a lasting impression.


People, businesses, and institutions are now required to maintain specific safety protocols for continuous operations. Furthermore, sanitizing is becoming an important aspect of maintaining cleanliness.

For its private-label distribution partners, GlanHealth™ offers a unique path to expanding and expediting access to safe, premium-quality personal and surface sanitizing products for institutions, businesses, and consumers worldwide.

Hand Sanitizers

  • Kills up to 99.9% of harmful germs and bacteria.
  • Moisturizes with soothing Aloe Vera.
  • Protects for up to 4 hours.
  • Eco-friendly, alcohol and bleach-free.

Surface Cleaners

  • Cleans and deodorizes with powerful protection.
  • Effective on all surfaces and fabrics.
  • Protects for up to 28 days.
  • Non-hazardous, bleach, and chlorine-free.

Sanitizing Wipes

  • Naturally derived, alcohol and bleach-free.
  • Neutralizes harmful germs and bacteria.
  • Lasting protection ― in a tub.
  • Non-toxic and non-hazardous.

GlanHealth™ safely protects all non-porous and porous surfaces including textiles, metals, plastics, and rubber. The unique formulations are anti-static and safe to use on electronics and washable fabrics. Industry-specific formulations for aviation, healthcare, food preparation, and industrial applications are also available.

For additional details on GlanHealth’s full line of ready-made cleaning & sanitizing products available for private labeling, visit our Private Label webpage today!